Design colorways for the packaging
Print and Onscreen PMS, CMYK, RGB and HEX — anyone who works on a computer will have seen these terms used to describe color types, but many people don’t understand what they are, how they’re used and what the difference is between them. There are two basic categories of color types: print and onscreen. Color on the printed page is subtractive, while color onscreen is additive (more on this later). For now, it’s important to understand that the digital and print mediums render color very differently from one another. You don’t use PMS colors on a website just like you don’t use RGB colors on a printing press. Four of the most popular color types that we’re going to discuss — PMS, CMYK, RGB and Hex — all fall into one of the two basic categories. PMS and CMYK are for print. RGB and HEX are for onscreen.
PMS (Pantone® Matching System) Use: Printing
For offset printing only. Ideal for stationery. Often used in one or two-color jobs. Also used as spot colors on premium brochures in addition to four-color process. PMS colors (also called Pantone® colors) are patented, standardized color inks made by the Pantone company. Pantone has been around for over 50 years and is responsible for the creation of the first comprehensive standardized system of creating and matching colors in the graphic community. They literally wrote the book on it. Each of the 1,755 solid PMS colors in their Formula Guide is a Pantone proprietary blend and is sold to printers either premixed or as a formula that printers mix on their premises.
Designers use the color swatches produced exclusively by Pantone to pick the colors, and printers refer to the same swatches. This ensures everyone works to the exact same PMS color no matter where they are. This standardization means most businesses and organizations use PMS colors for their branding, especially logos, to ensure the strictest color consistency across different print products and across the globe.
CMYK (cyan, magenta, yellow, black) Use: Printing
Use in offset and digital printing. Ideal for full-color brochures, flyers, posters and post cards, etc.
CMYK color (also called four-color process) is actually a method whereby a combination of tiny transparent dots of four ink colors: cyan, magenta, yellow and black are printed. Different combinations of large and small CMYK transparent dots overlap each other to create a wide spectrum of colors. Whereas a Pantone ink is one solid color throughout, a CMYK color is not. When you look at a CMYK printed piece through a magnifying glass, you can see a pattern of CMYK dots and how they overlap to make the final color. If you magnify our three cmyk colors, you can see how the dots form the overall color. The cyan, magenta, yellow and black inks absorb colored light, which is why CMYK is a “subtractive” color model.
Based on your printing requirements, this should help guide you to know what type of paper to ask for and how to let us understand your color preferences.
We only work with PMS or CMYK colors.
RGB and HEX colors are not applicable for manufacturing.
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Printing On the Art Paper
Art paper has a hard, smooth surface on one or both sides, which created by a coat of fine clay compound in order to create a surface more suitable for high-resolution halftone screens. Coated art papers are divided into matte, semi-matte or silk, and gloss. The gloss papers give the highest optical density in the printed image. Art paper is commonly used for printing business cards, brochures, catalogues, posters, paper bags and colorful box's covering paper etc. It comes in a range of different paper weight for different thickness and strength. It is not possible to write on art paper.
Art paper has a hard, smooth surface on one or both sides, which created by a coat of fine clay compound in order to create a surface more suitable for high-resolution halftone screens. Coated art papers are divided into matte, semi-matte or silk, and gloss. The gloss papers give the highest optical density in the printed image. Art paper is commonly used for printing business cards, brochures, catalogues, posters, paper bags and colorful box's covering paper etc. It comes in a range of different paper weight for different thickness and strength. It is not possible to write on art paper.
Printing On the Uncoated Paper
In general, woodfree paper is uncoated. It is a printing and writing paper which contains little or no mechanical wood pulp. It is commonly used for printing letterheads, notebooks, notepads, and other similar type items, which are used for writing or standard printing. Uncoated paper has a higher roughness – more peaks and troughs on the surface – than coated paper. In some cases the aim is intended to have a coarse surface and natural feel surface. Uncoated woodfree paper could be a choice. Surface roughness also affects the printing process, especially in high-roughness papers where irregularities can affect the graphics. Uncoated papers are rarely suitable for screens above 150LPI (300DPI)
